As a luxury delicatessen food store in Munich, Germany, dating back to the 17th century. Its reputation is comparable to Fauchonin Paris, Fortnum & Mason in London, or Meidi-Ya in Tokyo. About 2.5 million people visit the main store every year. Besides luxury food, Dallmayr also sells a luxury brand of coffee, includes a restaurant, a party service, and other food related services.
In 1930, Dallmayr started to sell coffee, and the main store in Munich purchased electric coffee roasting equipment. The unground coffee beans are stored in hand painted porcelain vessels from Nymphenburg. The quantities are still measured on historic balances. The main brand name Dallmayr Prodomo was created about 1960 and, according to advertising, is refined by a special procedure which removes the many irritants and bitter ingredients. The brand is well known in Germany and is advertised on TV. Up to 200 tons of coffee are roasted every day by Dallmayr in its coffee roasting buildings in Munich-Giesing and in Berlin and sold nationwide. Most of the coffee comes from Ethiopia. They also sell different types of Espresso and decaffeinated coffee, and some rare types of coffee from all over the world.